We all have moments that we remember more than others. Memories that still give us goosebumps, or take us back to a giddy state of young love.
Most of us don’t spend our lives waiting for just that one moment, hoping it will tell us why we’re here; we have multiple moments. One breeds another, or two or ten. They are part of our everyday lives, like driving in the car and realizing what last night’s soup needed. And then there comes the rush of excitement about trying the soup again.
I think that’s what I love about Mutual of Omaha’s aha moment campaign. After two years on the tour, I’ve learned that there’s no magic formula or crossing your fingers. We celebrate aha moments because they’re not exclusive. You don’t have to be something or have something or achieve something. You just have to let a lightbulb go off, and then if all goes well, act on it. Why not?
I loved asking some of you how you felt after acting on your aha moment. Responses were frequently a quick, “exhausted.” But then followed with very authentic explanations that it may be hard, and you may not be getting a lot of sleep, but you would rather be feeling that exhilaration than always wondering. What if you just kept your stable job? What if you never bulked up the courage to ask for her number?
That’s why we celebrate aha moments around here. Because with all the bad news we hear, it’s nice to hear some good news for a change. And if you can trace back the good stuff, the big stuff in your life to a specific moment in time, it’s an empowering feeling. Not to say that all aha moments are happy ones; some are quite sad. But almost all moments have made you realize something for the better.
At some point this summer a reporter wrote an article that featured, well, me. I was the woman who has heard hundreds, if not thousands, of America’s stories.
I was taken off guard.
While it was a flattering article, I just see myself as the person in the dark who made you feel comfortable sharing your story with three strangers and a camera. It was my goal to make you feel like you were talking with an old friend. But for the most part, I was just the interviewer in the dark who pressed record and asked the next question.
I often got asked if I ever recorded my own aha moment. I hadn’t. That changed at the end of the tour—on day two of our Salt Lake City stop—when I mustered the courage to step out of the dark and into the lights. So here, joining with many of you, is my aha moment:
—
As I said after my first year on the tour, thank you. Thank you for imparting your wisdom and sharing your stories with us. Because though I was just the person next to the camera, I’ve had the privilege of spending 185+ hours listening to them. And I am forever changed.
Signing off for one last time,
Jessica
Feel free to keep me posted on the cupcake business, roller derby team or you know, your dog Tucker, at @jessicahenry. Your stories are what made my job the best job in the world.
Tweet

moment tour




