Aha moments are powerful. More than an idea, or an epiphany, aha moments demand attention and action. Deciding on a new career. Jumping out of an airplane. Launching an international philanthropy, or becoming a fire dancer.

In 2004, researchers at Northwestern University wanted to discover the physiological responses that lead to the breakthrough moments known as aha moments. What they discovered was that a split — second before having an aha moment, we experience a burst of electrical brain activity... kind of like a big light bulb going off in your brain.

Another study in 2006 by the same research team found that aha moments tend to occur more often in the "prepared mind." In short, if we're open to change and maybe even looking for some kind of change — an aha moment is more likely to happen.

Aha moments come in all shapes and sizes. We know from the real people featured on this site and with those to whom we continue to speak, that aha moments are personal. They have been described as, "magic," "enlightenment," and, "that moment of clarity when all the pieces fall into place." They've told us that having an aha moment is like, "getting hit by a bus," and that it just "hits you."

So, what is an aha moment? You'll know when you have one.

What is an aha moment? It's a moment of clarity, a defining moment where you gain real wisdom - wisdom you can use to change your life. Whether big or small, funny or sad, they can be surprising and inspiring. Each one is unique, deeply personal, and we think, worth sharing.

Mutual of Omaha celebrates and honors these moments and the people who act upon them. We're proud to have the products and services that can help people insure their possibilities.